Effective student recruitment now requires more specific marketing strategies involving true Customer Relationship Management (CRM), differentiating between markets and a more targeted approach in 2011. It's against this background that Sterling education developed the ground breaking MyProspectus™ concept, which has been used by a number of institutions to produce on demand, personalised and bespoke prospectuses for their international, postgraduate and in some cases undergraduate markets. The primary benefit of this solution is the ability to provide prospective students with the specific information they have requested.

Providing prospectuses on demand, either in printed or electronic formats, also ensures no waste and immediate reporting back to the institution on a whole range of statistics, such as course selection and geographical location of the applications, in addition to significant cost savings in both production and fulfilment.

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